Experience

Independent design practice spanning product strategy, AI workflow design, full-stack implementation, and product shipping.

• Built an AI-powered e-commerce platform for a retail client: 800+ products organized, categorized, and described using AI, synced from POS with live pricing, reducing routine customer inquiries by an estimated 41% and contributing to an estimated 24% increase in sales.
• Built and deployed 6 state-level legal platforms powered by a self-optimizing AI pipeline that researches, writes, and verifies legal content autonomously.
• Implemented AI research systems using multi-model adversarial verification for client platforms.
• Full product delivery with zero external team: design system, backend, admin tooling, deployment.
• Web design, brand identity, SEO, and AI search optimization for local business clients.
• Developed original frameworks on AI safety and AI-human interaction from production systems.

Sole designer. Owned all software UX, design systems, brand, marketing, and product strategy across the enterprise software and hardware portfolio.

• First hire for the company's software division. Built the entire design function from zero for three enterprise software products.
• Built user research and usability testing into standard practice in a hardware-focused engineering org.
• Design system with 1,000+ components across three products in Figma: tokens, libraries, and pattern documentation.
• Eight-day concept prototype directly supporting a seven-figure enterprise contract.
• Built custom product prototypes and configurations for different enterprise clients, directly supporting sales cycles and new business acquisition.
• Planned and led team development workshops for the engineering team, designing structured exercises grounded in organizational psychology research.
• Redesigned scheduling software through customer interviews and lab shadowing, improving operator adoption.
• Unified brand identity across all customer touchpoints and built an AI-powered brand voice system that enables anyone in the company to generate on-brand content.

Pre-product company building EMG-based wearable devices that translate electrical signals from the human body into gesture-based input. Consumer, defense, and healthcare applications.

• Shipped a consumer smartwatch from concept to launch, designing the full interaction model, visual language, and UI for an EMG-based wearable across hardware and companion software platforms.
• Pioneered a gesture-controlled drone interface for Department of Defense, defining interaction patterns for a novel input paradigm with no existing design precedent, requiring independent problem framing and collaboration with hardware engineers and neuroscientists.
• Conducted gesture research across daily wear contexts, mapping involuntary and habitual hand movements to define an activation vocabulary that prevented false triggers during continuous all-day use.

Production studio for motion graphics, AR/VR, interactive media, and branded film content. Operated as a division of INAGAWA with distributed teams across multiple countries.

• Shipped the world's first AR television broadcast to 4M+ viewers, delivering the companion app that ranked #1 in the German App Store across iOS and Android.
• Directed 200+ projects spanning motion graphics, AR/VR, interactive media, and branded film content.
• UX and UI for AR and VR applications across multiple industries.
• Production team set up and directed in Kuala Lumpur, Malaysia.
• Global production workflows designed for cross-timezone coordination.

Founded and scaled a multi-division design agency to 50+ employees and contractors across Europe, Asia, and North America.

• Two divisions: data visualization practice embedded as design partner for Kantar, delivering data visualization for global market research, and a production studio for motion graphics and interactive media.
• Client acquisition, project delivery, pricing, scope management, and company operations.
• Hiring and team building across cultures and time zones.

Interactive installations for Fortune 500 executive showrooms and large-scale stage experiences.

• Interactive UX for corporate presentations and large-scale installations.
• UI for interactive mirror experiences.
• Content structure and interaction flow for executive showrooms.
• Gesture-based navigation systems for stage experiences.

Visual design for corporate events and global trade show activations.

• Booth design for major trade shows including IFA and GamesCom.
• Branding assets and campaign materials for international film festivals.

Independent client work before and during university studies.

• Advertising campaigns and editorial fashion photography.
• Work published in Vogue.