Experience

INAGAWA Design ships AI platforms and client products across regulated and retail domains. I publish original research on human-AI interaction alongside the product work.

• AI Legal Reference Platform:
  Designed trust-calibration patterns for six-state legal content where citation errors carry legal consequences. Human-review gating, confidence displays, and source attribution let readers assess reliability before acting on any AI-generated claim.
• Retail Commerce Platform:
  Shipped an AI-powered product catalog with live point-of-sale sync and self-hosted analytics. Reduced customer inquiries by 41% and drove a 24% sales increase.
• Universal Content Skills:
  Built an open-source AI framework that verifies claims, audits content, and flags source changes across sites. Designed for teams adopting AI-generated content who need verification they can trust without reading every word.
• MUSHIN Design Studio:
  Created the full operating platform from brand identity through an encrypted client portal. The pricing calculator replaced a manual quoting process that was losing leads to slow response times.

HighRes makes laboratory automation for pharmaceutical and biotech research labs. As the first designer hired, I built the design function from zero across three engineering teams.

• Design System:
  Built shared components, tokens, and documentation across three products. Engineering teams ship UI from the system without needing a designer in the room.
• Simplified Lab Automation:
  Designed an interface that made lab automation accessible without specialized training. New operators use it without onboarding because the interface explains itself.
• Research Practice:
  Introduced user research, usability testing, and prototyping as standard in an organization that had never worked with a designer.
• Enterprise Prototypes:
  Translated undefined product ideas into interactive demos that sales and engineering used to close contracts.
• Brand:
  Developed brand identity, style guide, collateral, trade show presence, and video direction. Aligned visual language across four departments through structured design reviews.

Pison builds EMG-based wearable technology that translates electrical signals from the human body into gesture input. I owned UX across the consumer smartwatch program and a gesture-controlled drone prototype for the Department of Defense.

• Consumer Smartwatch:
  Shipped the company's first consumer product from concept through launch, defining the interaction model, visual language, and UI across hardware and companion software.
• Gesture-Controlled Drone:
  Created a gesture-controlled drone interface for the Department of Defense where no design precedent existed, validated through lab and field research.
• Gesture Research:
  Invented the gesture vocabulary with hardware engineers and neuroscientists, mapping involuntary movements to prevent false triggers during all-day wear.
• Brand & Investor Communications:
  Built brand identity and investor-facing visual systems for an early-stage hardware product in a novel category.

MotionSquad Studio is a production studio for motion graphics, AR/VR, and branded film, operating as a division of INAGAWA with distributed teams across Germany and Ukraine. I co-founded the studio and led creative direction.

• AR Television Broadcast:
  Directed the world's first augmented reality experience for live television, delivering 11 episodes to 4 million viewers. Designed all AR components, the style guide, and the companion app that ranked #1 in the German App Store.
• AR/VR Design:
  Designed UX and UI for augmented and virtual reality applications across broadcast, entertainment, and corporate clients.
• Production Leadership:
  Directed 200+ projects across motion graphics, AR/VR, and interactive media, managing a globally distributed workforce.
• International Expansion:
  Set up and directed a production team in Kuala Lumpur for the AR television project, handling cross-timezone coordination and remote project management.

I founded INAGAWA to deliver brand and corporate design services. The company grew to 50 professionals globally at peak across two divisions: MotionSquad for film, animation, and AR/VR, and VisualSquad for data visualization serving Kantar.

• Kantar Partnership:
  Won the contract against established agencies and became Kantar's external data visualization branch, handling the majority of their visualization output for global market research.
• Custom Visualization Tools:
  Developed visualization tools that improved how research findings were communicated to Kantar's clients, turning raw data into structured visual narratives.
• Agency Operations:
  Managed client acquisition, project delivery, pricing, and scope for clients across 12 countries, serving industries spanning market research, reinsurance, and enterprise technology.
• Global Team Building:
  Hired and directed teams across 11 countries spanning Europe, Asia, and North America, building production workflows for distributed collaboration across cultures and time zones.

stereolize. creates interactive installations and experiences for Fortune 500 executive showrooms and corporate events.

• Interactive UX for corporate presentations and large-scale installations.
• UI for interactive mirror experiences.
• Content structure and interaction flow for executive showrooms.
• Gesture-based navigation systems for stage experiences.

Spies & Schwarz creates visual design and branding for corporate events, international trade shows, and film festivals.

• Visual design for corporate events and global trade show activations.
• Booth design for major trade shows including IFA and GamesCom.
• Branding assets and campaign materials for the Cannes Film Festival.

Independent client work in advertising and editorial fashion photography, before and during university studies.

• Advertising campaigns for commercial clients.
• Editorial fashion photography with work published in Vogue.