Interactive Show
Live Experience
Overview
- Four interactive product shows combining 3D real-time graphics with live performance
- Two LED walls totaling 22 by 4 meters as digital backdrop
- Custom choreography including the German champion in pole dance
- Strategic booth layout designed to draw visitors into the product exhibition area
My Role
- Concept, animation, interaction design, and choreography coordination with performers for one of the four product shows
01. Context
Window profile manufacturer Profine wanted to stand out at Fensterbau Frontale, the world's leading trade show for the window and facade industry. The briefing was direct: be the talk of the fair.
The booth layout was subdivided strategically. A triangular area facing the outside of the stand hosted an entertainment program designed to attract visitors and draw them into the depth of the booth, where the products were displayed.
02. The Shows
Four unique product shows were developed, each with a completely different story, dramaturgy, design, music, and overall style:
- One show featured the Profine Group and its joint venture companies
- Three shows focused on key products
Two LED walls with a combined size of 22 by 4 meters served as the digital backdrop.
3D real-time graphics were synchronized with live on-stage action performed by an international troupe of dancers and performers, including the German champion in pole dance with a custom-created routine.
At the end of every show, a giant moving door next to the screens opened and invited visitors into the product exhibition area.
03. Outcome
Sales tracking showed that the strategic approach of using artistic product shows to draw visitors into the booth paid off. Installations throughout the stand referenced the shows, reinforcing the visual language and maintaining engagement as visitors moved through the exhibition space.
