Pop-Up Book Animation

Pop-Up Book Animation

For over 30 years, family owned business Mohr Hydrokultur has been offering indoor plantscapes and hydroponics to companies all across Germany. We, at Motion Squad Studio, were asked by the owner, Günter Mohr to create an advertisement that reflects the company’s culture and philosophy.

After a tour at their headquarters along with wonderful conversations with their employees, I was able to get an impression of the soul of the company and present them with an idea they loved: To create an inclusive and nostalgic-feel advertisement by combining the concept of a family photo album and the paper pop-up books that we had as children.

Storyboard

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Look & Feel

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